who we are
Based in Finland, operating globally.
Startup Reality Check is a service brought to you by the experts at Profounder, a boutique organizational psychology consultancy specialized in empowering organizations through evidence-based psychological services that drive growth, improve team dynamics, and enhance leadership effectiveness. The founder and CEO Mari has over 10 years of experience working with startups, scaleups, and accelerators as a coach and consultant. She is also an angel investor and has worked for several startups herself. Profounder's experts deliver tailored services that meet the unique needs of the startup ecosystem. From psychological assessments and leadership coaching to team development and cultural alignment, all services are designed to unlock the full potential of growing companies. All services are provided both in Finnish and English, fully online if needed. A deep understanding of human behavior combined with practical business insights ensures meaningful and measurable results. |
How we work
Our work is grounded in human expertise. While we use AI as a supportive companion, the core of our process is personal, hands-on engagement with the investors, founders and their teams. We don’t rely solely on computer-generated reports; instead, we combine data-driven insight with real human understanding to uncover how people think, lead, and collaborate. This approach allows us to deliver insights that are not only accurate but deeply relevant to each unique team and investment context.
De-risk your investment today
No investment comes with complete certainty. However, gaining a deeper understanding of the founding team can make all the difference. When you truly know who they are and how they collaborate, you’re better equipped to support them effectively
and set the stage for success.
and set the stage for success.